• Associate, Marketing and Business Development, Sexual and Reproductive Health

    Country
    Sierra Leone
    City
    Freetown
    Type
    Full Time
    Program (Division)
    Country Programs - Country Teams
  • Overview

    The Clinton Health Access Initiative, Inc. (CHAI) is a global health organization committed to saving lives and reducing the burden of disease in low-and middle-income countries, while strengthening the capabilities of governments and the private sector in those countries to create and sustain high-quality health systems that can succeed without our assistance. For more information, please visit: http://www.clintonhealthaccess.org

     

    CHAI provides technical assistance to the Sierra Leone Ministry of Health and Sanitation in three key focus areas: Human Resources for Health (HRH), Supply Chain (SC) and Sexual and Reproductive Health (SRH).  The former were establish in country in 2015 and played a vital role in post-Ebola recovery efforts. Sierra Leone has the highest maternal mortality ratio in the world, with 1,360 mothers dying for every 100,000 live births. This makes Sierra Leone one of the most dangerous places in the world to be a woman, especially an adolescent woman. Childbearing begins at a young age: 34% of pregnancies occur amongst teenage girls and 28% of adolescents (aged 15-19) have begun childbearing, representing one of the highest teenage pregnancy rates in the world. Almost half (46.8%) of deaths among adolescent girls are related to complications in childbirth and 40% of maternal deaths are related to teenage pregnancy.

     

    To reduce maternal mortality, CHAI focuses on averting preventable deaths by building the health system’s capabilities to prevent potential complications from becoming life-threatening, to apply proven and simple interventions to ensure survival, and to quickly refer cases to the appropriate health system level for proper treatment. To reduce unintended pregnancies, CHAI aims to increase access to essential reproductive health products and services in partnership with governments by pursuing global and country-focused market-shaping opportunities and in-country engagement around guidelines, registration, tendering, procurement and service delivery. In addition, CHAI aims to strengthen government health systems and build the capabilities of ministries of health to deliver robust, integrated reproductive health programs and to counsel adolescent girls and young women on SRH.

     

    CHAI entered this space in Sierra Leone in late 2017 with an initial focus on increasing access to long-acting reversible contraceptives (LARCs). The Sierra Leone SRH team will continue to build upon this initiative with a more comprehensive view to target adolescents, post-partum women, and other vulnerable populations with improved access to essential health commodities and services.

     

    The Associate, Marketing and Business Development for Sexual and Reproductive Health will be responsible for leading the design and implementation of a demand generation campaign to increase awareness around sexual reproductive health, with a focus on family planning. The Associate will also be responsible for developing and coordinating high-impact supply and promotion partnerships with implementing NGOs, social businesses and religious bureaus to reach people at the bottom of the pyramid.  This role will involve keen operational experience and require creative, transformational thinking.

     

    Key skills are: relationship building, presentation skills, deck/pitch development, design thinking, marketing, communication, creativity, cross-functional experience, quantitative skills (analysis in MS Excel, Stata or similar)

    The Associate will spend ~15% of his/her time travelling domestically, primarily to regions with limited facilities.

    Responsibilities

    Marketing:

    • Development, coordination and implementation of a large-scale nationwide demand generation that incorporates various forms of media, social mobilization and interpersonal communication to increase awareness and demand for family planning
    • Develop a robust media/channel strategy that will ensure maximum value for money and that incorporates use of innovative media and non-media options
    • Coordination (alongside a partner organization and CHAI program staff) of a national effort to train health providers in the family planning
    • Ongoing management and coordination of market research to inform the development of the marketing strategy, potentially including focus groups, surveys and data analysis
    • Manage all aspects of the campaign including campaign planning, media buying, etc.
    • Manage the relationship with creative and media planning agencies and be the interface between the creative team, the team at CHAI and other stakeholders for rolling out an effective campaign
    • Monitoring and evaluation of marketing efforts, and generation of regular progress reports
    • Foster relationships with other partners implementing marketing plans for family planning to ensure optimal co-ordination of communication message

    Business development:

    • Develop partnership with NGO, Social Businesses and religious organization to streamline key messages about family planning and leverage their distribution capacities to reach population at the bottom of the pyramid
    • Explore sales and marketing opportunities beyond traditional distribution channels: scope the opportunities and provide recommendations
    • Act as the focal point between these partners and CHAI
    • Other responsibilities as needed by team

    Qualifications

    • Minimum of 1-year experience in an advertising or marketing function in the private sector, with increasing levels of responsibility and leadership
    • Experience developing insight-led marketing campaigns
    • Exceptional project management skills and attention to detail. Ability to create budget and ensure follow up
    • Experience working in cross-functional teams to understand how other areas of a business impact marketing (such as sales, supply chain and regulatory functions)
    • Entrepreneurial mindset and strong self-motivation
    • Demonstrated success in coordinating partners and developing relationships in order to drive a multi-stakeholder process
    • Ability to multi-task, prioritize, and be effective under tight deadlines and in high-pressure situations
    • Strong problem solving skills and quantitative analytical capabilities, including fluency in Excel
    • Ability to develop and execute a coherent demand generation strategy, amidst substantial ambiguity and changing circumstances
    • Strong work ethic and flexibility

    Advantages:

    • Experience in or knowledge of sexual and reproductive health, family planning or social and/or education work with adolescents
    • Experience in market research, business development, sales, advertising and design fields
    • Experience in management consulting, growth hacking, startup-ups, technology or a similar quantitative field
    • Experience working in partnership with not-for-profit organizations and governments or similar organizations

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