WJCF is an Indian non-profit organisation committed to saving lives by reducing the burden of disease and strengthening government-owned, high-quality health systems. Since 2007, WJCF has combined data-driven approaches and deep public health expertise with strong government partnerships to design, implement, and scale solutions across India’s national and state health programmes. We work for and at the service of governments — supporting the Ministry of Health & Family Welfare and State Departments of Health to build systems that are strong, sustainable, and led by Indian institutions.

As an Indian organisation, WJCF brings an unmatched depth of contextual understanding of India’s health system architecture, policy landscape, and implementation realities across diverse geographies and population groups. This local institutional credibility, combined with global technical rigour, is central to WJCF’s effectiveness as a partner to governments and donors.

Our work is built around four complementary roles: as a Trusted Government Partner, co-designing programmes and strengthening health system architecture; as an Operational Partner, translating strategies into effective on-the-ground delivery; as a Market Shaper, improving the availability and affordability of health commodities; and as an Ecosystem Catalyst, convening governments, development partners, academia, and the private sector to drive solutions at scale.

WJCF’s programme portfolio spans thematic areas like hepatitis, HIV/AIDS, tuberculosis, vector-borne diseases, syphilis, cervical cancer, diabetes, maternal and childhood anaemia, immunisation, under-5 diarrhoea and pneumonia, sexual and reproductive health, Ayushman Bharat Pradhan Mantri – Jan Arogya Yojana (AB PM-JAY), Ayushman Bharat Digital Mission (ABDM), hypoxemia and oxygen, safe drinking water, sickle cell disease, presbyopia, lead poisoning, and cross cutting thematic areas like AI and Health, integrated disease surveillance and climate and health.

We currently support programmes across 19 states and union territories, with teams working at national, state, district, and sub-district levels.

Our people are our greatest asset. WJCF brings together a talented, diverse team of professionals from public health, analytics, consulting, healthcare, the development sector, and academia, all united by a shared commitment to improving health outcomes for the people of India. We are entrepreneurial, action-oriented, and deeply grounded in the communities and systems we work in. Our field teams collectively bring hundreds of years of experience managing public health programmes across the country.

WJCF collaborates with a range of international and domestic partners and donors to advance its mission, including an affiliation with the Clinton Health Access Initiative (CHAI), a global health organisation with which WJCF shares a common mission and values.

Project Overview:

Despite India’s rapid growth in digital adoption and e-commerce, the sexual and reproductive health (SRH) space remains relatively nascent online, with contraception and fertility products accounting for only ~$4.23M of the digital health market. At the same time, significant gaps persist: the unmet need for family planning among married women stands at 8.5%, and modern contraceptive use has actually declined (from 56.4% to 52.7%), pointing to continued unmet demand for trustworthy information and access (NFHS-6, 2023–24). While users seeking FP-SRH information prefer a discreet, trustworthy path from awareness to action, the same is not achievable through traditional clinic-based counselling models and as a consequence, users often turn to digital channels where they encounter fragmented, stigmatising, or unreliable content. There is, therefore, a need for digital platforms which can offer comprehensive and reliable information.

Since 2024, WJCF has deepened its focus on Alternative Service Delivery (ASD), i.e., identifying, testing, and scaling non-traditional channels, beyond public health facilities and frontline workers, through which underserved populations can access SRH products, services, and information.

Our hypothesis is twofold. First, there is significant unmet demand for reliable, accessible FP-SRH information, and authoritative, cohort-tailored digital content can measurably shift awareness. Second, when users are offered trustworthy, stigma-free content alongside a discreet, low-friction path to purchase or counselling on platforms they already use, a meaningful share will convert from awareness to action — i.e., verified uptake of FP-SRH products and services.

Our ASD work began with a structured landscaping exercise that reviewed 56 service delivery and demand generation models across health and non-health sectors in India and globally, identifying digital and private-sector channels with the strongest potential for reach, cost-effectiveness, and scalability.

This approach was validated through a 2025 pilot with a leading e-pharmacy partner. WJCF co-designed and ran a 4-month, multi-channel FP-SRH demand-generation campaign which reached 0.98M users and achieved a ~3% reach-to-conversion rate among new-to-category buyers. Monthly SRH purchasers rose ~62% over the pre-pilot baseline – 64% of them new to the category – with growth across priority products (condoms +51%, ECPs +48%, and OCPs +57%). Average time on the campaign microsite was ~4 minutes against a ~1-minute benchmark, signalling strong content engagement.

Building on this foundation, WJCF has secured a multi-year grant to scale and diversify its digital SRH work across two parallel workstreams: one that deepens and scales e-pharmacy partnerships into a structured, ongoing test-and-learn engine to drive users to category adoption, and another that expands into additional digital ecosystems to identify which channels can reliably move users from awareness to verified uptake, and overall, understanding the conditions under which such partnerships can become self-sustaining with reduced donor support.

Position Overview:

WJCF is seeking a highly motivated Associate to lead analytical, strategic, and implementation workstreams for our ASD work. The Associate will drive high-quality analyses, design frameworks for intervention models, lead research activities, and manage relationships with donors and partners across digital ecosystems (e-pharmacy, e-commerce, and other consumer platforms). They will guide components of program execution, develop strategic documentation, and ensure delivery of key outputs. The role requires strong problem-solving and stakeholder management abilities, comfort working in complex environments, and the ability to independently own and drive major workstreams.

• Lead analytical workstreams for our ASD work, driving evidence-based decision-making and strategic planning.
• Lead partner scoping and due diligence efforts, defining engagement criteria and shortlisting frameworks to inform strategic partnership decisions.
• Design and run structured campaign test-cycles in partnership with digital platforms, building and testing hypotheses to optimize program performance.
• Oversee periodic reviews of campaign test-cycles to guide program strategy.
• Distil learnings from these test-cycles and develop the business case and conditions under which partnerships can become self-sustaining with reduced donor support.
• Design and steer scalable intervention models, frameworks, and implementation pathways in collaboration with partner organizations.
• Build and oversee measurement frameworks, dashboards, and reporting tools that track performance across the awareness-to-uptake funnel and enable data-driven decisions.
• Build and sustain relationships with digital platform partners, brand partners, donors, and technical stakeholders to strengthen alignment, negotiate partnership terms, and drive impact.
• Ensure quality and timeliness of program outputs, including strategic notes, donor reports, partnership documentation, and presentations for diverse audiences.
• Mentor and supervise analysts and junior staff, providing guidance on research design, analytical approaches, and deliverable development.
• Provide operational leadership to ensure seamless planning, coordination, and execution across multiple concurrent workstreams.
• Lead identification of new opportunities, contribute to proposal development, and craft compelling pitch materials to secure funding and partnerships across ASD, SRH, and allied areas.
• Ensure effective and prompt communication across internal teams and external stakeholders, including rapid response to critical situations with structured action plans.
• Represent WJCF in high-level forums and public engagements, leveraging strong communication and public relations skills to advocate for ASD and SRMNCH priorities.

• Bachelor’s degree or higher in Public Health, Economics, Business, Population Studies, Social Sciences, or a related field
• At least 4 years of professional experience in demanding, result-oriented environments across public and/or private sectors; experience with digital platforms is a strong plus.
• Demonstrated ability to lead large projects, design interventions, and contribute to proposal/concept note development
• Excellent analytical (qualitative and quantitative) skills and strong written and oral communication abilities, including preparation of high-quality presentations and analyses for multiple audiences
• Entrepreneurial mindset with demonstrated ability to work independently on complex projects in a fast-paced environment
• Ability to multi-task with a high degree of ownership and commitment to excellence
• Strong diplomatic and interpersonal skills with the ability to develop and maintain relationships across diverse stakeholders
• Fluency in English, written and verbal; working proficiency in Hindi is an advantage

Advantages:

• Experience working with or within digital platforms (E-Comm/Q-Comm/E-Pharmacy/FinTech/Consumer Tech) in a partnerships, growth, or strategy capacity.
• Management consulting/experience in the healthcare industry or consumer health brands, or other relevant private or public-sector experience
• Experience designing or analysing digital marketing campaigns (channel strategy, cohort segmentation, A/B testing, funnel analysis, etc.).
• Familiarity with India's family planning and SRH landscape, including public sector supply chains and private sector market dynamics.
• Willingness to travel as and when required

 Last Date to Apply: 29th July, 2026