Analyst, Ayushman Bharat Digital Mission

The Clinton Health Access Initiative, Inc. (CHAI) is a global health organization committed to saving lives and reducing the burden of disease in low-and middle-income countries, while strengthening the capabilities of governments and the private sector in those countries to create and sustain high-quality health systems that can succeed without our assistance. For more information, please visit: http://www.clintonhealthaccess.org 

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CHAI, in partnership with its India affiliate William J Clinton Foundation (WJCF), works in close partnership with and under the guidance of the Ministry of Health and Family Welfare (MoHFW) at the Central and States' levels on an array of high priority initiatives aimed at improving health outcomes. Currently, CHAI supports government partners across projects to expand access to quality care and treatment for HIV/AIDS, Hepatitis, tuberculosis, COVID-19, common cancers, sexual and reproductive health, immunization and essential medicines.

Talent is the fundamental driver of WJCF’s success in helping save lives and reduce the burden of disease. WJCF’s organizational values reflect its relentless endeavour of hiring, nurturing, empowering, and celebrating diverse and high calibre individuals who come together to work as cohesive teams. WJCF places a high premium on providing its staff with an enabling environment that encourages entrepreneurship, humility, respect, equal share of voice and fosters high impact innovation to address some of the most challenging healthcare issues. 

Project Background:

Launched in September 2021, the Ayushman Bharat Digital Mission (ABDM) seeks to power India’s quest for Universal Health Coverage by creating the interoperability required for digital health technologies and platforms to ‘speak’ seamlessly to each other, thereby making healthcare interventions more affordable and accessible for all Indian citizens.

Central to ABDM is the principle of consent, and the concept of a health account (Ayushman Bharat Health Account or ABHA). An Indian Citizen can create an ABHA and link their personal health and / or medical records to this account. Using the ABDM’s Consent Manager functionality, they can then share their records with any other system that is ABDM-enabled. For instance, if they have been referred to a specialist for a consultation, they may provide them with access to diagnostic and other records that provide the specialist a comprehensive view of their medical history. Similarly, at the registration desk of a hospital, instead of waiting in a long queue, a patient can simply scan a QR code and transfer basic details about themselves (attached to their ABHA) to the hospital’s registration system and receive a ‘token’. This ‘scan and share’ functionality has been deployed across 682 facilities across the country and has already generated over 18 lakh tokens. It remains, however, just one example of the utility of ABDM. Many more such functionalities and use cases of that unlock the full potential of ABDM are on the anvil.

There has already been tremendous progress in the adoption of ABDM:

• Over 380 million ABHA created
• Over 265 million health records linked to ABHAs
• Over 200,000 health facilities registered and verified (on the Health Facilities Registry)
• Over 175,000 health professionals registered and verified (on the Healthcare Professionals Registry)
• Over 100 partners have made their systems ABDM-enabled

The National Health Authority (NHA), an autonomous government institution, manages the implementation of ABDM across the country and WJCF supports its ambitious vision to strengthen the roll-out and scale-up this transformative digital health initiative. Our focus is on driving adoption of ABDM among healthcare providers, especially private sector physicians. ABDM’s progression to date has been led largely by the government sector and increased adoption by the private sector will help unleash its full potential,. A key constituency in the private sector are doctors, who are not only the main ‘consumers’ of health and medical records (on the basis of which they make their diagnoses and prescribe care) but also the main ‘producers’ of these records.

WJCF supports the NHA in this endeavour in two main ways – facilitating outreach to healthcare professionals through platforms such as conferences, webinars, medical CME(s) and through a ‘microsite’ engagement model based on in-person one-on-one engagement with providers and hospitals.

Position Summary:

WJCF is looking for an Analyst to help drive adoption of ABDM among healthcare professionals. The objective is to introduce ABDM (and more broadly, the value proposition of digitization) to healthcare professionals and facilitate their journeys to ABDM-enabled healthcare delivery. The milestones in this journey include:

1) registering healthcare professionals onto the Healthcare Professionals Registry (HPR),
2) signing the clinics / hospitals they work at on to the Health Facilities Registry (HFR),
3) adopting ABDM-enabled Health Management Information Systems (HMIS) that suit their needs, and
4) using the functionalities of the ABDM-enabled HMIS in care delivery to their patients

The approach to adoption is important for the ABDM ecosystem in two main ways:

1) By focusing on a specific geography, and engaging deeply with an ecosystem of providers, it helps catalyse demand for ABDM through a ‘flywheel’ effect. By developing a core of early adopters, it aims to jump start word-of-mouth and demonstrative effects that will drive wider adoption.
2) As sites for learning and experimentation, microsites deepen the ABDM ecosystem’s understanding of attitudes, incentives and circumstances that can drive or hinder adoption of ABDM, thereby helping to identify new use cases and sharpen its value proposition.

WJCF has recently launched two microsites with possible expansion across other geograpies. As part of our ABDM Adoption team, the new Analyst will work closely with multiple stakeholders, including the National Health Authority state-and local-level authorities and professional bodies, other WJCF programs, research and communication partners, and most importantly, healthcare professionals, to strengthen and expand our microsites initiative.

This role provides an opportunity to be at the heart of and directly influence the nascent and fast-moving digital health journey in India.

• Working closely with the field teams and the rest of the ABDM Adoption team to ideate, problem solve and develop new iterations to make the microsite outreach model as effective as possible.
• Systematically monitoring progress, documenting and distilling insights and reporting on both to the team and other key stakeholders as needed.
• Working closely with communication and research partners to sharpen the articulation and methods of conveying the value proposition of ABDM to healthcare professionals.
• Liaising with stakeholders such as the NHA’s HPR team, Information, Education and Communication (IEC) team and HMIS providers to ensure that field teams are enabled to provide up-to-date and accurate information to healthcare professionals and to ensure a smooth onboarding process.
• Working closely with the field teams and the rest of the ABDM Adoption team to ideate, problem solve and develop new iterations to make the microsite outreach model as effective as possible.
• Working closely with state ABDM officials, local healthcare professional associations and other local ecosystem influencers to complement visit-based outreach efforts with other means of engagement.
• Helping set up and activate new microsites, including training and capacity building activities.

• Master’s/Bachelor’s degree in management, economics, engineering, computer science, statistics, operations research, economics, public health, or allied areas.
• Work experience of 3+ years in Management Consulting, Public Health, Analytics, Public Policy/Administration, or allied areas.
• Proven performance in a fast-paced, result driven environment.

Preferred

• Experience working in a multi-stakeholder environment and / or government stakeholder management experience.
• Experience in e-governance or digital health programs in India.

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